Shot list

-describe the shot
-why are you doing it?
connotations of the media language (meanings)
how will it appeal to your target audience?
is it typical to the genre? in what way?

slow motion of running along beach in shorts and short top

time-lapse of sun going up or down

shot of sunset
shot of water over my toes
shot of waves crashing
splashing/bombing into pool
throwing water up from pool in slow motion
riding along on a bike
walking/running up a hill/on dry land
handheld camera-work
hold camera to head and film feet walking along
point of view camerawork
film out of plane window/other planes flying by

STORYBOARD -
AIRPORT/FLIGHT:
walking through airport with passport out/film feet walking/suitcase/bags/loz smiling with sunglasses on
walking on plane/up the steps/out the window as it takes off/flying through the air/landing - do it in fast motion

TRANSFER:
film out of the window of the car/coach / walking off coach. filming outside car/coach window of trees going by/hair in wind/arms out window

ARRIVAL AT HOTEL:
walking through reception with suitcases, film walking up to/out of balcony of view, slow motion landing on bed

BY THE POOL:
splashing feet in pool, sunbathing, jumping in pool, ordering drinks? sipping drinks, throwing water up

ON THE BEACH:
splashing in sea, exploring rock pools, waves, water over feet, throwing water up,

BREAKFAST

LUNCH

DINNER

CAR RIDES

STATEMENT OF INTENT

I intend to make a 3-minute dance music video for a fictional dance artist called ‘Sublime’ who will be signed to Universal Music Group. The song I will be using for my video is called ‘Be Here’ by Duke Dumont. The intended audience of my music video will be those of the class AB demographic, aged 16-25 and more culturally sophisticated. Some of the target audience would be at university, so would be familiar with going out and enjoying themselves, which links to the escapism ideology of the dance music genre.

Editing my music video will be carefully done so that all of the shots are shown to the beat of the music, which is a convention of the dance music genre. All my shots will be short and have quick cuts between them to link with the fast paced nature of the genre. I have chosen to film on holiday for the video as this location has conventions of youth, socialising and enjoyment. This will reflect the hedonism of the young target audience who would also want to enjoy aspirational exotic holiday destinations and escapist experiences. A high angle shot of me jumping into the sea will be featured to show the depth and danger of the activity, which will link with the idea that youths are fearless and like to seek thrills. I intend to include a cross cutting sequence in my video between a DJ on the decks and inside a club. The young target audience would be familiar with enjoying dance music in clubs, so this sequence would appeal to them.

Instead of displaying a linear storyline in my video, I will use the chronological events of an exotic holiday to provide an anecdotal and cyclical structure to the song. To add to the ambiguous narrative arc, I intend to use voyeurism of a polished, aspirational lifestyle to allow the audience to escape through the music. The exotic element will be brought to life through a clear sense of branding, as I will include many shots of a real lime to reflect the artist’s logo. I will attempt to film a fruit vendor on the beach so that I have represented more than one social group. This adds to the diversity of the music video and effectively ties into the modern, non-discriminatory audience of EDM.

Universal Music Group will fund and promote the production in order to generate a profit, therefore it is an investment. By including the artist in the video, fans would recognise him and as a result his exposure will increase. To add to the digitally convergent nature of my production, I am going to distribute my video on many different social media platforms such as Facebook, Twitter, Instagram, YouTube and Wix. This will ensure that the target audience get to see the artist's new music as industry led market research shows that 71% of young adults use Instagram daily and 73% use YouTube daily. Also, I have chosen to film my footage in a square crop ratio to reflect videos on Instagram. I chose Instagram to be the focal point because as shown in the statistics above, it has become as popular as YouTube in recent years. My target audience will be able to easily repost the video onto other social media platforms, such as Instagram, due to it being in a square form.

I also intend to produce a website that includes vibrant, eye-catching images of my artist to make him look attractive so that the target audience are likely to increase his exposure. To ensure that my two products link well together, the website will include an original title and logo for the artist, as well as the same exotic imagery that I used in my music video. My music video will be uploaded onto the home page of my website so that it is easy for the audience to watch it and share it on social media. From my pre-production research and planning, I have realised that a lot of other artists do this and it is effective. I will include tour dates for my artist to promote their recognition in society, as it will encourage people to see them live. I will also include merchandise that has the artist’s name and logo on that the audience can purchase to promote the artist as more people will see his name around the streets or on social media. Social media links will also be present on my website so that the audience can easily get involved with current news and gossip to do with the artist.

10 Years Of Dance Music Documentary

What state was the dance music industry in during 2003?

alexis petridis in the guardian said that dance music was in terminal decline. vinyl sales were falling, dance magazines were folding and clubs were closing. it was harder than ever to start up a label. very daunting and cut throat industry at the time. tough to get yourself out there. everything was expensive, you had to have a lot of money in the bank to start up in the dance music industry. people pushed on to do their thing though. 

What technological changes made an impact on dance music? What was the impact?

still playing vinyl. shift from classic djing with vinyl to digital age - laptops etc. digital music came about - tech became cheaper, acess to equipment was easier, musical production opened up to the masses
could afford to make records on the laptop and get them out to people. howeveer its made music more disposable. worldwide access to music.
everybody can access and express their artistic sense. you dont have to buy a studio. 
changed the art of DJing 

List some of the traditional DJs interviewed. What do you know about them? Do some research.

fatboy slim 
armin van burren 
hardwell
sub focus 
todd terry
dj sneak 

What were the seen as the traditional genres of dance music?

house, techno, drum and bass

What are some of the new dance genres mentioned in the film?

electronic dance music 

Why is there a conflict between traditional dance and EDM in America?

it used to be bad to dance in america - it was seen as gay. 

Research into existing media products: Media Language

PICK 3 VIDEOS

Dance video visual style/media language
Mise en scene:
costume
EXOTIC THEME - bright costumes, skimpy clothes, sparkly outfit that reflect many different colours/sequins, bikinis, loads of different outfits, all bright coloured (purple, blue, yellow), summer clothes
NIGHT THEME - neon colours in the dark
props
EXOTIC THEME - sunglasses, necklaces, high heels, dangly earrings, bicycles
NIGHT THEME - speaker that lights up, headphones on ears, bicycles, handheld video camera, handheld neon lights, confetti

nice car, boats
lighting
EXOTIC THEME - vibrant colours such as bright green/blue/pink/purple, sunset, infrared
NIGHT THEME - bright in day, dark at night, neon lights, flashing lights
location
EXOTIC THEME - sandy beach, tropical, water location, flowers, deserts, palm trees, clouds, dancing by a campfire, car ride with hair blowing in wind
NIGHT THEME - street lights/building windows lit up, on pavements, the strip, partying at night, walking through subway, underground car park, dark house party/fairy lights, standing infront of garage/elevator, walking into a shop at night, under a tunnel/bridge, basketball court, park at night
performance
dancing, flexible, break dancing
body language 
women look serious, sexy, moving their bodies
Camerawork
fast paced editing with some slow motion
handheld - distorting effect (reflects being drunk at parties). swivels round/upside down/passes people
close ups of faces
brief zoom into someones face
canted angle
coloured film over the camera/filtered lens
drone from above
Editing
fast paced editing

Sound
electronic


Narrative conventions
day to night
doing sports
woman being evicted from home
arguments with parents whilst child is getting fed up of hearing it
police getting involved
getting in trouble on the streets at night
boy discovering the fun of the dance music with all the lights attracting him to get involved

Representation of gender
women sexualised
wearing skimpy clothes
slow motion on women - more time to observe body
attractive women with good bodies


Ideology (system of belief)
freedom
spiritual

Dance Artists Websites

Representation: Using stereotypes to create meaning for audiences

Here, theresa may has been represented as clueless to the fact that she is causing 'dismay'. her smiling face suggests that she is happy about her actions and is not aware that she is doing anything wrong. in effect, the sun have represented her as a foolish woman who is not doing the right thing. they have described her actions as a 'disaster', making the audience believe that she is an ineffective, weak leader. the sun have used a list of three to emphasise the amount of problems theresa may has caused.

Hook's feminist theory may be relevant here as it is clear that they have not treated Theresa May with equality - they have compared her to jeremy corbyn who won the majority of votes.





van zoonen's theory is relevant here because they have clearly stereotyped women. the use of the imperative 'give me' conveys the idea that women are needy and impolite. the main visual image of theresa may is noticeably dark and distant. this creates the idea that she is not doing anybody any favours at the moment.







the onomatopoeia's used here create the idea that Theresa May is a witch with strange ideas and powers. the main visual image of theresa's face conveys a sense that she has tricks up her sleeve because she is pulling a sarcastic-looking smile. it is noticeable that they have edited the rest of her body out and put a black background behind her so that it makes it look like she is mysterious appearing out of the darkness. van zoonen's theory is also relevant here because they have created a stereotype that women are witches who have tricks up their sleeves.

Notes on exam question 3 about political context in news

Explain how the political context in which newspapers are produced, influences their ownership and regulation. (10 marks)

Refer to The Guardian and The Daily Mail newspapers you have studied to support your answer.

Notes on CNN video about Murdoch:
Murdoch owned 30% of the press - he had the two most popular tabloids aswell as the times and sunday times 
The inquiry is about the ethics of the press - phone hacking, email hacking and alleged payments to police. why did this abuse of power go on for so long?! this inquiry is trying to find the truth

murdoch (indomitable head of the News Corp. empire) was not happy this has been set up

this now questions:
to what extent are we getting the true news?
to what extent is a big media organisation like news corp determining politics?

Question 1) Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press?

i believe that freedom of the press is important because it allows people to adopt an unbiased view towards what their reading. i believe the government need to have a significant amount of control over what theye publish so that none of it is going against our human rights.

We personally feel that the free press has both positives and negatives and therefore shouldn't be totally self regulated.
The invasion of privacy of those in the public eye is becoming more common. Reporters taking stories too far and gaining private information is happening due to the demand that the audience and readers give, responding well to stories that seem more exclusive.

The concept of "press freedom`' has political significance as newspapers are able to support any political ideology, printing stories hatching this ideology.
due to this, even though the government has little say or control of the press, politics remains one of the most covered stories.
This relationship between press freedom and its political significance helps to represent the democratic society in Britain; allowing readers to choose which ideology they may follow, without any regulation against them.
We personally feel that the government should oversee what is covered within the press.

Question 2) How are newspapers regulated and why do you think this is necessary? Can you refer to an academic idea we have studied in class?

The owners of newspapers can influence the editorial stance of a newspaper. The motives and agenda of newspaper owners and editors, and how they try to influence our understanding of certain events, is important when analysing how newspapers tell stories. Newspapers will also attempt to influence how the public vote in elections, with certain newspapers openly backing specific political parties.

With this much power, it is important that newspapers stick to a code of conduct or rules set out by independent organisations. This is known as regulation.

Regulation – Livingstone and Lunt studied four case studies of the work of Ofcom. Ofcom is serving an audience who may be seen as consumers and/or citizens, with consequences for regulation: consumers have wants, are individuals, seek private benefits from the media, use the language of choice, and require regulation to protect against detriment; citizens have needs, are social, seek public or social benefits from the media, use the language of rights, and require regulation to promote the public interest.

Traditional regulation is being put at risk by: increasingly globalised media industries, the rise of the
digital media, and media convergence.

The main organisations that regulate newspapers consist of: Editor's code of practice, Press Complaints Commission (PCC), and the Independent Press Standards Organisation (IPSO). This is necessary so that newspaper companies are protected by these organisations so that stories are checked to make sure there is no obligation to those stories which could harm the company involved if there was a problem with story coverage.


Question 3) What examples of editorialised content would not fit 'impartial' television news (e.g. social or political opinion) from The Guardian and The Daily Mail print or online editions.

Editorialised content means that its not advertising based in the act that they pursue direct sales intensions. This is the reason in which customers purchase or subscribe to these news outlets. News outlets of this type manipulate and distorts news values in order to broadcast impartial judgments of peoples beliefs and what they want to hear.

Question 4) What examples of ownership models, e.g. The Guardian’s trust ownership and The Daily Mail’s proprietor model, could show the opportunities offered by the latter model for control by ‘press barons’.

Ownership models like the Daily mail’s proprietor model offer a prime example of how media can be controlled to influence public political views. Press barons like Rupert Murdoch, who controls most UK tabloids, can be seen to share his political opinions in each of his newspapers; this allows for an unfair opinion to be shared with the UK. 


Question 5) How much power does the press have to shape political debate, e.g. the influence of proprietors on politicians to support policies promoting cross-media ownership or holding back from regulation.

The press can develop power through ownership of newspapers which consequently can shape political stances due to their ideologies and therefore political debate through the widespread circulation which has the power to influence politicians in their debates. The owners of newspapers can influence the editorial stance of a newspaper. Newspapers will also attempt to influence how the public vote in elections. It is important that newspapers stick to a code of conduct or rules set out by independent organisations in order to avoid this. If one large business or one singular man owns a company their ideologies can filter down into the papers. This relates to Hesmondhalgh's theory on cultural industries as DMGT (owner of the Daily Mail) also owns multiple other companies as shown above. This therefore shows the integration and conglomeration of cultural industries which follows the normal capitalist patterns seen in Hesmondhalgh's theory.


Question 6) Explain the political affiliations of the two newspapers, e.g. The Daily Mail as a right wing newspaper is partly defined by its support for the Conservative party, The Guardian as a centre-left newspaper is partly defined by its support for Labour or the Liberal Democrats, and how this is clear from an example you have studied.

DAILY MAIL

• Right wing (capitalist) - partly defined by it's support for the conservative party. It evidently portrays these views through its conservative stories and layout.
• always tends to have a focus on money and prices in modern life - they do this because of its political affiliation, due to the wealthy being interested in the price of things. 
• the mail favours right wing people and the wealthy, which is clearly shown in their bias to some stories. An example of this, was the paradise papers coverage, which involved the queen being under fire for not paying taxes and also for the elites dodging tax. In this, the DM back up the queen and made it as if those lesser off were wrong and the queen was simply a victim. 

THE GUARDIAN

• adopts the left wing (socialist) ideologies because of its support for labour.
• The guardian is very much a hard newspaper and so what it conveys tends to be less biased and more factual. 
• Despite this though, there is a slight lean in what it has written towards the socialist side of things and so the rich tend to look worse.
• Interestingly, the guardian also says a lot about tax at the minute, though what it says is how rich rich should really help the poor and so they should be taxed a greater amount.