Sunday 22 April 2018

Representation: Using stereotypes to create meaning for audiences

Here, theresa may has been represented as clueless to the fact that she is causing 'dismay'. her smiling face suggests that she is happy about her actions and is not aware that she is doing anything wrong. in effect, the sun have represented her as a foolish woman who is not doing the right thing. they have described her actions as a 'disaster', making the audience believe that she is an ineffective, weak leader. the sun have used a list of three to emphasise the amount of problems theresa may has caused.

Hook's feminist theory may be relevant here as it is clear that they have not treated Theresa May with equality - they have compared her to jeremy corbyn who won the majority of votes.





van zoonen's theory is relevant here because they have clearly stereotyped women. the use of the imperative 'give me' conveys the idea that women are needy and impolite. the main visual image of theresa may is noticeably dark and distant. this creates the idea that she is not doing anybody any favours at the moment.







the onomatopoeia's used here create the idea that Theresa May is a witch with strange ideas and powers. the main visual image of theresa's face conveys a sense that she has tricks up her sleeve because she is pulling a sarcastic-looking smile. it is noticeable that they have edited the rest of her body out and put a black background behind her so that it makes it look like she is mysterious appearing out of the darkness. van zoonen's theory is also relevant here because they have created a stereotype that women are witches who have tricks up their sleeves.

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