Statement of Intent

• Media Language (conventions of the products)
• Media Audience (Target Audience)
• Media Representation (How the message is constructed about groups of people and how the audience relate to these constructions)
• Media Industries (The companies behind the products, the legal considerations and how profit is generated by the products. Considerations relating to cross-media platforms and where products will appear as part of the campaign.).

1. How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) 

• Product 1: Two Billboard Posters
• Product 2: Moving Image Advertisement

I have made sure that my two billboard posters will include specific media language conventions that will appeal to the target audience. I intend to use a clear image of the model wearing the clothes that i am advertising so that it is obvious what i am trying to sell. The model will be made to look attractive to the audience by making her wear makeup and have her hair in a suitable style. The brand name and fairtrade logo will be colour co-ordinated with the image of the model and the background of the poster to make the poster look neat and appealing. The fairtrade logo will be colour co-ordinated with the brand name to make it clear to the target audience that 'Juste Clothing' is associated with fairtrade. the brand name that i have chosen (Juste) has a clear meaning as it translates to 'fair' in English, therefore it links well with the brief and follows the convention that brand names are often linked with what theyre selling.  

I intend to use the remove background tool on the computer in order to put the image of my model infront of a tree/a field. This background image links well with the idea that the clothing is from a natural source. It also portrays the sense that the earth is beautiful and it should be taken care of. Other fairtrade campaigns include many images of the world therefore i decided that it would be sensible to include it on my posters. 

I will be using a young teenage girl in the poster to reflect the young target audience. The target audience would see themselves in the product meaning that the product appeals to them. The demographics B, C1, C2 would be the most suitable because these people tend to have decent pad jobs therefore they would be able to afford the clothing that is moderately priced due to the fair wages that are paid to the workers .

The posters that i will create would be seen primarily on social media because social media is an extremely powerful advertising tool. The plan is to get as much attention as possible onto the idea of fair trade clothing can be fashionable. 

my role within the marketing campaign is ...

2. How will you link your posters to demonstrate your knowledge about digital convergence  of your media production? (approx. 100 words) 

they will have the same colour brand name and font. they will both have a natural background, such as a field or a tree. the model will be wearing similar coloured clothing