How is Minecraft marketed differently to traditional methods?

minecraft did not have a well-known publisher and no money was spent on advertising the game so to increase the popularity of the game, mojang relied on word of mouth between gamers and online sites such as the penny arcade web comic to generate interest among gamers. youtube played a big part in the marketing of the game as many existing minecraft players shared their game footage on this platform, increasing the game's exposure.

on 6 june 2012, lego minecraft was released. as lego is well-known by millions of young people, minecraft gained a tremendous amount of exposure. mojang then collaborated with Jinx, an online game merchandise store, to sell minecraft merchandise such as clothing, foam, toys and characters featured in the game. in 2013, mojang started producing minecraft books with the egmont group publishers. magazines, poster books were created for the use of children.

in 2019, minecraft the movie will be released as mojang have teamed up with warner brothers. this movie will be similar to the lego movie. trailers of the movie will be released so that more people can become familiar with the upcoming release.

considering mojang market minecraft in many different ways, all sorts of people are appealed. for example, people who like watching films will become familiar with the game, people who like gaming will be familiar with the game, people who like building lego will be familiar with the game,

Minecraft documentary

what are the uses and gratifications of minecraft? give specific examples.
minecraft enables people to identify with the different characters as the user is in full control of the characters life. it provides enjoyment and entertainment for the user as they are able to play and create a world to their imagination, with endless possibilities. Social interaction is a big part of the game as it is easy to communicate with other players from around the world. Many people have become friends in real life due to meeting on the game and then meeting in person. Minecraft provides an escape from real life for many people, as they can create their own life on the game and live it however they choose to. The game educates people as they learn how to build and control robots that have functions. active circuits can also be created on the game involving levers and buttons for certain purposes such as creating electricity. Minecraft can be used as a building tool to design communities in real life like in Kenya. It's an electronics tool, educational tool, programming tool because it is so modible

what are the advantages and disadvantages of minecraft being owned by microsoft?
access to the young engaged excited audience that office products dont have
microsoft can oversee and develop the future of minecraft
micro can offer support and infrastructure to the game
the people who make minecraft now have a more support in it's development phase as it moves forwards, meaning that things will be done quicker and more effectively.
should allow minecraft to become even bigger than it is rn
they will maintain the community that minecraft has
because minecraft is so big and popular, not many changes will be made initially but in the future microsoft may add in additional features to minecraft such as being able to share your world with your friends and themed extras
minecraft is intensly democratised and so well established that it is unlikely that microsoft will change it much