How is Minecraft marketed differently to traditional methods?

minecraft did not have a well-known publisher and no money was spent on advertising the game so to increase the popularity of the game, mojang relied on word of mouth between gamers and online sites such as the penny arcade web comic to generate interest among gamers. youtube played a big part in the marketing of the game as many existing minecraft players shared their game footage on this platform, increasing the game's exposure.

on 6 june 2012, lego minecraft was released. as lego is well-known by millions of young people, minecraft gained a tremendous amount of exposure. mojang then collaborated with Jinx, an online game merchandise store, to sell minecraft merchandise such as clothing, foam, toys and characters featured in the game. in 2013, mojang started producing minecraft books with the egmont group publishers. magazines, poster books were created for the use of children.

in 2019, minecraft the movie will be released as mojang have teamed up with warner brothers. this movie will be similar to the lego movie. trailers of the movie will be released so that more people can become familiar with the upcoming release.

considering mojang market minecraft in many different ways, all sorts of people are appealed. for example, people who like watching films will become familiar with the game, people who like gaming will be familiar with the game, people who like building lego will be familiar with the game,