Advertising Question

Explain how representations in adverts are constructed to promote the product. Choose two of the adverts that you have studied.

In the shelter advert there are certain representations that are effective in promoting the product. The adverts represent a variety of races, genders and ages therefore a wider variety of people would be interested in the advert and are more likely to support the charity. The adverts are appealing to the target audience as they have used bright, contrasting colours to catch as many people as possible's attention. Considering the large red writing is all over their faces, it creates the impression that they are trapped behind these words. This is complimented by their faces being very close up to the camera and merged into the black border as it creates the impression that they cannot escape from the situation that they are in. this in effect makes the audience feel sorry for the people suffering and therefore promotes the product. the red writing may also have connotations of blood, suggesting that being homeless is dangerous and can result in violence from members of the public. this further encourages the audience to support the charity. The contact information is easy to read as it has been put in the colour white over a dark background, representing light among darkness. from this, the audience would believe that their donations will promise an improvement in the amount of homelessness there is.


Gareth bale has been represented as a serious, determined athlete which encourages other young people to be like him. his face is easily recognisable by the target audience because the image of his face is large and clear. It is noticeable that there is sweat on his forehead, making the audience assume that he is a hardworking individual and the Lucozade drink is aiding him to progress further by providing him the energy that he needs. this encourages the target audience to work hard like Gareth does, giving them inspiration to be as famous as he is. The use of sporting clothing on Gareth also suggests that he is passionate about sports and that it is a big part of his life. The blue background could connote water to quench thirst, giving the idea that Lucozade can be used for this purpose.