- What makes all of these music videos from the dance music genre?
from watching all three music videos, i have noticed that they all contain very similar features. For example, they feature thin sporty girls that are wearing a small amount of clothing so that they can show off their bodies. Sports activities such as roller skating and gymnastics are shown. there are frequent bright lights and bright colours in the videos. the scenes are often filmed on the street or in daylight, but there is also some features of club scenes. the dancers do lots of stunts and tricks, moving their bodies in weird ways. the shots in the videos are cut fast to create a fast paced feel to the video. the shots are very short, often less than a second, which adds to the fast paced feel. there is noticeably none singing in the videos, theres just a large amount of dancers suggesting that these songs are more suitable to dance to rather than to sing.
- Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse.
the people featured in the videos are all young thin, sporty people that like to dance. this suggests that the target audience for these videos would be teenagers or young adults that are active and like to go clubbing etc.
- What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance.
my head is a jungle by MK, wankelmut - bright coloured outfits, clothes, surroundings, thin girl dancing, club scenes, fast shot cuts, lights
daddy yo by wizkid - sexy dancers with legs bellies arms out, bright lights, club scenes, dance moves
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