A comparison of two national newspapers (The Guardian and The Daily Mail).

There is a clear comparison between a tabloid and a broadsheet newspaper. It is noticeable that the tabloid newspaper has a much bigger, bolder main headline, suggesting that it's purpose is to grab the readers attention. Whereas, the Guardian newspaper has a smaller, more subtle main headline which suggests that it is aimed at older people who may read the newspaper regardless of how eye-catching the front cover is. The overall splash of the Daily Mail is more in your face, which is effective in attracting their younger target audience because they would be shocked when they see what the main headline is about. It is noticeable that the broadsheet front page has more copy than the tabloid which suggests that it is a more detailed newspaper. The editor has clearly aimed the guardian newspaper at people who like to read articles in a lot of detail. There is more of a sense of colloquialism around the Daily Mail newspaper, which ties into their younger target audience.

Considering one of the Daily mail's plugs is about Kate's "gorgeous growing family", the audience would get the impression that the newspaper contains more lighthearted and down to earth stories in comparison to the Guardian. As a result, people who prefer to read about soft news would be attracted into reading the Daily Mail whereas people who are interested in hard news would read the Guardian instead. It is worth noting that the Guardian is a left-wing newspaper therefore it is bias towards Labour views whereas the Daily Mail is bias towards the Conservatives because they are right-wing. This would have a large influence on their target audience because those who support the Conservatives may not want to read the Guardian as they would be in disagreement over their views on political matters.

The Daily Mail encourage people to buy their newspaper by including advertisements such as 'FREE INSIDE' whereas the Guardian includes less of this, suggesting that tabloid newspapers are more effective in selling their product. It is noticeable that the Guardian has a caption under their main visual image whereas the Daily Mail does not.