News Values and Audience Appeal

News Values & Audience Appeal

The Daily Mail have used shocking language in their main headline to draw attention to the reader. The noun 'bomb' would alarm the audience and make them want to read the article to see what is happening in the world. 60% is a high statistic, therefore the audience would be drawn into reading it because they'd want to know what so many people in their country are getting involved with. Here, the Daily Mail are posing a warning to readers because they are making the audience aware that over half of Britons want the country to become involved in war. The editor would have purposely chosen this story to be the front headline because it is alarming and could affect many people in our country. The main visual image shows a man holding a huge gun which is shocking for the audience, making the newspaper seem appealing. The Daily Mail have used the pronoun 'we' to involve the audience and provoke an emotive reaction from them. Another main headline on the front page mentions the words 'affair' and 'marriage'. Considering the target audience of the newspaper consists of young/middle aged adults, this would be very relevant to them as the majority of them would be in a relationship themselves and therefore want to read about something that is relatable to their own personal lives. The other visual image shows an attractive man being kissed by a woman which would be appealing to the audience as they may be involved in that sort of activity themselves so would want to read about it.

The Daily Mail have used the superlative 'ever' to emphasise the importance of the article, making people want to read about it. Considering the target audience consists of middle-aged people, the article would be relatable to them as the majority of them would have mortgages. This would be the reason why the editor chose to have this story on the front page. The other main headline mentions weight loss issues which would be appealing to the female audience. The main visual image is of Pippa Middleton looking 'tanned' and attractive. This image would appeal to both a female audience and a male audience because she is attractive. The editor has used an informal tone, giving the reader the impression that the newspaper is going to address some light hearted issues. as a result, the language register of this newspaper would be informal as it poses no warnings or issues. Overall, the front page of this newspaper would attract more woman than men because women are generally more concerned with issues such as mortgages, healthy eating and looking attractive.

The Guardian are guilty of bias in their main headline as they are inferring that Jeremy Corbyn is wanting to cause problems in the country, therefore, they are supposedly supporting right wing.  They are creating a bad impression of Jeremy Corbyn, causing the audience to dislike the labour party. This is ironic because the Guardian are meant to be left wing and therefore supporting the labour party. The Guardian are guilty of hyperbole in their main headline because Corbyn isn't actually going to 'stir up Britain'. The editor has used a metaphor to also exaggerate the situation - it is not possible to 'stir-up' Britain. The language register of the main headline is a warning as it is saying that Britain could face problems. The large main visual image of Jeremy Corbyn would catch the eyes of people who are interested in politics as well as those who are wanting to find out about what is going on as regards politics. The black background of the image portrays a sense of something bad, making him seem like a bad person. Furthermore, the editor has chosen a photograph of him in the middle of a conversation to reflect the main headline; it is as though Corbyn is saying the words 'let's stir up Britain' whilst the photograph was taken. One of the plugs mentions science, which is suitable for the target audience as the education of the readership is higher than daily mail readers. the broadsheet newspaper is more of  a traditional style of newspaper so in general, more higher educated people would read the guardian. The other plug mentions fashion which appeals to the younger readership.