Online digital publications

Online Digital Publications 

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There is a noticeable difference in the length of the main headline on the online publication compared to the paper copy. It is much more lengthy and detailed, and doesn't necessarily attract the eyes of the audience. The subheading is bullet pointed instead of in a paragraph, which allows the audience to get an introduction into what the article is about easily. The masthead is around the same size as the masthead on the paper publication. The editor has included tabs such as 'sport, health and science' so that people are encouraged to click on them and read about something that interests them. they have also included images from other articles down the side of this article, which attracts the attention of the audience. Facebook and Twitter tabs are prominent so that people can easily share the story on social media. As a result, the article gets viewed by more people therefore it is an effective way of advertising themselves. Mail Online have included a comment link so that the audience can express their views on the matter, whereas with reading a paper copy there is no way of getting involved with what you are reading. It also enables you to view other people's ideas on the article. The copy of the online article is much more spaced out and in small sections compared to the paragraphs on the front page paper copy. The Mail Online has many plugs down the side of their online publications. This is effective in catching the reader's attention and making them want to read another article.

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There are less differences between the Guardian's paper publication and online publication compared to the Daily Mail. The masthead online is slightly smaller than the one on the paper copy which may be because they don't need to catch the eyes of the audience to read their publication instead of others like they do with the paper copies. The main headline is fairly short and to the point, similar to what it would be like on the paper publication. The visual image is eye-catching because it is a vibrant red and shows Jeremy Corbyn high-fiving Emily Thornberry which the reader may find amusing. It is noticeable that, like the Mail Online, the Guardian has included tabs that the audience can click on such as 'politics, sport and business'. However, the Guardian has included tabs that the Mail Online hasn't such as 'politics' suggesting that the Guardian touches upon political matters more than the Mail Online does. The Guardian have also included plugs down the side of their articles for the same effect as the Mail Online. this suggests that this is an effective way of advertising their other articles.


It is clear from statistics that the online publications of the daily mail and the guardian have different readerships compared to their paper publications. 899,000 adults read the printed guardian newspaper compared to 1,199,000 who read it online instead. On the other hand, the Daily Mail has a much lower online readership (1,361,000) than print readership (3,213,000) which may be because their newspaper is cheaper than the guardian's so people are more encouraged to buy it. Also, considering the daily mail is a tabloid newspaper, people may find it easier to read as it has less detail and writing in it than the Guardian. People may find it easier to read the guardian online because broadsheet newspapers are very large to are difficult to hold.

Based on the statistics, the Mail Online are more likely to invest more money in their online publication because they would want to make their online news as popular as their printed newspaper. The Guardian would generate profits online from their appeal called 'become a supporter' where people can pay £5 each month to fund their journalists and production of news articles. in the image on the left, it is noticeable that they have included more than one link to click on to become a guardian supporter. this increases the chances of people clicking it because after they have read more about the benefits of it they will be encouraged to click the button. On the other hand, the Mail Online would make profits from advertisements that they feature on their online publications, such as this easy jet one in the image below. The Mail Online have purposely made the advert stand out by splashing it over the page, making it easier for people to click on it and read it.


The newspaper companies have both included an email address tab to encourage people to subscribe to their emails. This gets people reminded of the news stories so increases loyalty.