New tabloid Guardian newspaper (left wing)

 “a modern print format for a new generation of readers” and the “best of both worlds”, combining “the portability of a tabloid with the sensibility of a broadsheet”.

No longer are redesigns about selling more copies. They are about saving money.

newspaper is no longer as distinctive as it was when it was the only Berliner in town.

The Guardian, which made a loss of £45 million (€51 million) in the year to last April, is drawing a thick line under its 2005 investment and perhaps moving closer to the finish line of its history as a print product.

It may not be part of its current plans, but it would hardly be a shock were it to follow the London Independent out of the print market, stopping the presses completely and existing only online.

The shift to a tabloid print size is part of several moves, from cutting around 300 jobs to selling a stake in a trade publication group

The Guardian’s style of journalism will not change, but the new format allows it to be printed by a wider array of presses, helping it cut costs

“It’s very neat, very gray, and rather kind of middle-aged,” Mr. Hillman said. “Visually, this is a step backward.”