Pre-production planning - mock up logo and posters

INFO

Task: produce a campaign of two '6-sheet' billboard posters to promote a new clothing range from Fair Trade Fashion, an existing agency client.

Brief: Fair Trade Fashion’s clothing ranges are ethically source and Fair Trade Fashion has specified that this must be a key part of the campaign in addition to ‘selling’ the clothes themselves.

Summary of brief requirements:

• Statement of Intent (approx 350 words)
• Billboard posters: The client has insisted that each poster must have a different main image, with at least two different locations or at least two different mise-en-scene used across your posters. 
• Location of posters: Content must be suitable for public transport locations (bus stops, underground stations etc.).
• Client target audience: 16-25 AB demographic.
• Two A4 size posters in portrait layout.

The two different images must be original and written text needs to include the product name and slogan/tagline.

Marks are awarded for editing the posters (including photos, text, graphics, typography and layout). 

The best projects will have characters demonstrating different aspects of the clothing range (different costume). 

If you use the same location then mise-en-scene or lighting must be varied. 

Strong work will represent different social groups and carefully consider where the adverts will be displayed in public places to target the right people.

Fair Trade Fashion is all about the ethics of clothes manufacturing and waste.
Protecting cotton farmers, producers, garment workers and artisans in the developing world from exploitation via working practises and pricing from large companies.
Reducing the environmental impact of manufacturing and waste caused by fast fashion.
Raising consumer awareness to help them make ethically sound buying choices.

PLANNING

This is the logo that I have designed for 'Fair trade clothing'. I will use this on my poster to show the audience that the material used for the clothes is part of Fairtrade. I designed it so that the F and T merge into each other and the C protects them on the outside. This conveys the idea that by working together, we can protect others.

From the initial drawing shown above, I have created the logo on the computer so that it looks more professional and effective when put in the corner of the poster. 

I have also created a possible brand logo. I like it because it is colourful and eye-catching. The flowers give the impression that the brand is natural and beautiful. I chose the earthy green colour for the brand name to reflect the fact that the company has a link to the earth as it helps people have a better life and promotes sustainable farming. I chose the name 'Juste' as the brand name because it means 'fair' in French. 

This is another possible logo for the brand.

The image on the left is a mock-up of how I want my first poster to look. I will get my model to wear summery, pretty clothing and edit the picture of them onto a field background. In the corner I have included the Fairtrade clothing logo to show that the clothing that the model is wearing is Fairtrade. The model looks happy which suggests to the audience that the brand has a positive effect on people.

this is the other poster that i have created as an idea for