perfume pitch

An outline of your product and your chosen marketing strategy (for example: where will your advert appear and why will that be successful)

my advert will appear in shops such as debenhams and the perfume shop as these types of shop attract young people who take pride in their appearance. Young people who are looking to buy perfumes or makeup would go to debenhams/the perfume shop. considering it has a target audience of a young person it would be suitable to show on television after programmes like Geordie Shore or Ex on the Beach.

The basic elements of your ideas (slogan and maybe what you intend it to suggest to the audience)

the background of the silky bed covers gives the audience the impression that the perfume is exclusive and expensive. it also connotes sultriness due to the perfume lying on the bed covers like a woman would if she was ready for sexual actions to take place. the theme colour of black give the audience the impression that by wearing the perfume you are representing yourself as bad and mischievous. this would attract the young target audience, especially teenagers who often involve themselves in bad things. the colour pink suggests preserved innocence in the being, but the black suggests they they have a bad, urging side to them.

Your intended target audience

my intended target audience for this product would be young people, more specifically teenagers and young adults. this would be due to the glittery pink/black perfume bottle which are colours that are young people mostly like. also, the young target audience would tend to be more sexually active and would therefore find the silky black bed covers more appealing than an older target audience would.

What professional adverts have you taken inspiration from and why

i have taken inspiration from these two professional adverts. the first one (Guess) inspired me to put the perfume bottle infront of the dark background to make it stand out. it also inspired me to use a sultry background as it is clear in their one that they have used a couple kissing in the background. this would attract people to the advert as it is eyecatching and would give the impression to the audience that if you wear this perfume, you are more attractive to men.

the gucci bamboo advert inspired me because they have used the pink and dark colour contrast. this is effective in attracting a young audience as the pink colour is often associated with children but the black colour shows maturity. also, the plain grey background is effective in making the product stand out to the audience, so that all eyes are on it. this inspired me to use the silky plain black bed covers as it is simple but effective. the pink/black colour contrast works well. 

How have you have used print advertising conventions effectively, using media terminology (for example; layout, typography, use of language, use of images)

i have put the perfume bottle in the middle of the advert to show that it is the centre of attention. i used minimum text on the advert so that the image stands out more.

How you have used media language elements to create meaning and construct representations that address your intended audience

the background of the silky bed covers gives the audience the impression that the perfume is exclusive and expensive. it also connotes sultriness due to the perfume lying on the bed covers like a woman would if she was ready for sexual actions to take place. the theme colour of black give the audience the impression that by wearing the perfume you are representing yourself as bad and mischievous. this would attract the young target audience, especially teenagers who often involve themselves in bad things. the colour pink suggests preserved innocence in the being, but the black suggests they they have a bad, urging side to them.

Any elements of intertextuality (references to other cultural messages or media products within your advert)

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